The Evolution of the Old Style Old Fitzgerald Label: A Journey Through Time
Hey there, readers!
Welcome to our journey through the fascinating evolution of the Old Style Old Fitzgerald label. Get ready to dive into the world of classic whiskey and explore the changes that have shaped the iconic bottle we know today.
The Origins of a Legacy: The First Label (1870-1910)
In the post-Civil War era, John E. Fitzgerald, an Irishman with a passion for distilling, created Old Fitzgerald in Bardstown, Kentucky. The original label featured a simple yet elegant design with the brand name, "Old Fitzgerald," printed in bold, black lettering. The background was a creamy white, and the overall look exuded a sense of sophistication and quality.
The Prohibition Era (1910-1933)
Prohibition brought about a significant change when the whiskey was moved to Louisville. During this time, the label underwent a slight modification, with the addition of a small, circular emblem featuring the name of the distillery. The background remained creamy white, but the black lettering now had a slightly more ornate script.
The Post-Prohibition Era: A New Look (1933-1950)
With the repeal of Prohibition, Old Fitzgerald embarked on a new chapter. The label underwent a dramatic transformation, showcasing a distinctive octagonal shape. The brand name was still printed in black lettering, but the script became more elaborate, with flourishes and embellishments. The background was now a deep, rich amber that captured the warmth and depth of the bourbon.
The Mid-Century Modern Era (1950-1970)
The post-World War II era saw the label embrace the sleek, modern aesthetic of the time. The octagonal shape remained, but the overall design became more streamlined and minimalist. The lettering was simplified, and the amber background was replaced by a lighter, golden hue.
The Late 20th Century: A Classic Reborn (1970-1990)
As the 20th century progressed, Old Fitzgerald’s label underwent a subtle yet significant evolution. The octagonal shape was retained, but the lettering became more prominent, with a bold, serif typeface. The background was once again a deep amber, reminiscent of the pre-Prohibition era. This classic design captured the timeless essence of the brand and its unwavering commitment to quality.
The Table of Time: A Visual Journey
| Era | Design Features | Background |
|---|---|---|
| 1870-1910 | Simple, elegant lettering | Creamy white |
| 1910-1933 | Circular emblem, more ornate lettering | Creamy white |
| 1933-1950 | Octagonal shape, elaborate lettering | Deep amber |
| 1950-1970 | Streamlined, minimalist design | Lighter, golden hue |
| 1970-1990 | Classic reborn: prominent lettering, deep amber | |
| 1990-Present | Refined elegance, metallic accents | Deep amber, intricate detailing |
Conclusion: A Legacy in Every Drop
Throughout its storied history, the Old Style Old Fitzgerald label has undergone an extraordinary transformation. From its humble beginnings in the 1870s to its present-day incarnation, each design has captured the spirit of the times while paying homage to the timeless legacy of the whiskey itself.
As you sip on your next glass of Old Fitzgerald, take a moment to appreciate the evolution of this iconic label. It is a testament to the enduring craft of whiskey-making and the unwavering pursuit of excellence that has defined the brand for over a century.
Be sure to check out our other articles for more fascinating insights into the world of whiskey and the stories behind the labels that adorn them.
FAQs about Old Style Old Fitzgerald Label
What is the Old Fitzgerald label?
The Old Fitzgerald label is a vintage whiskey label that has been used by Heaven Hill Distilleries since 1870. The label features a classic design with an image of Colonel E.H. Taylor, Jr., the founder of Heaven Hill.
What is the difference between the Old Fitzgerald label and the new label?
The new Old Fitzgerald label was introduced in 2015. The new label features a more modern design with a bold, black and gold color scheme. The image of Colonel E.H. Taylor, Jr. has been removed from the new label.
Which label is more valuable?
The old Old Fitzgerald label is more valuable than the new label. This is because the old label is more rare and has a longer history.
How can I tell the difference between the old and new labels?
The easiest way to tell the difference between the old and new Old Fitzgerald labels is to look at the image of Colonel E.H. Taylor, Jr. If the label has an image of Colonel Taylor, then it is the old label.
Where can I find Old Fitzgerald whiskey with the old label?
Old Fitzgerald whiskey with the old label can be found at some liquor stores and online retailers. It is also possible to find Old Fitzgerald whiskey with the old label at auctions.
How much is a bottle of Old Fitzgerald whiskey with the old label worth?
The value of a bottle of Old Fitzgerald whiskey with the old label depends on the age and condition of the bottle. A bottle of Old Fitzgerald whiskey that is 10 years old or older can be worth several hundred dollars.
What is the best way to store Old Fitzgerald whiskey?
Old Fitzgerald whiskey should be stored in a cool, dark place. The bottle should be kept upright and the cork should be kept moist.
How long can Old Fitzgerald whiskey be stored?
Old Fitzgerald whiskey can be stored for many years. However, the flavor of the whiskey will change over time. The whiskey will become more mellow and smooth as it ages.
What is the best way to drink Old Fitzgerald whiskey?
Old Fitzgerald whiskey can be enjoyed neat, on the rocks, or with a mixer. The best way to drink Old Fitzgerald whiskey is to experiment and find what you like best.
